This article was originally published by Paperboard Packaging Council. Click here to view it on the website.

2025 Package of the Year

RRD Packaging Solutions, Quip Rev Toothbrush

Quip’s Rev Toothbrush packaging redefines what sustainable healthcare design can look like. Built from durable C1S paperboard with aqueous coating, paired with a molded pulp tray, the package eliminates wafer seals and dramatically reduces reliance on plastic. A key innovation is the use of softly rounded carton corners, an uncommon structural choice in retail packaging, which not only enhances the brand’s modern identity but also improves handling and differentiation on the shelf. Embossed vibration-wave graphics further reinforce the toothbrush’s purpose while adding a tactile, memorable experience for consumers. Technically, the redesign reduced multiple packaging components into a streamlined system that cuts overall material costs by 70% and size by over 50%. The molded pulp tray provides intuitive organization for the brush and accessories while protecting them during transport. Combined with efficient nesting and cubing during fulfillment, the Quip Rev package proves that thoughtful engineering can deliver measurable sustainability gains and a distinct, premium look.